Cognitiv AI
Brand Identity & Guidelines
Cognitiv AI needed an identity that read as credible and human, not another generic tech brand. We developed the full system — logo, type, colour, motion principles — and documented it in a brandbook the team could actually run with.
The brief
Every AI startup reaches for the same gradient-and-glow shorthand. Cognitiv wanted to read as credible and human — a company, not a category.
The move
We built the full system from first principles — logo, type, colour, and motion — each choice earning its place against a plain test: does this feel human or does it feel generated?
The result
An identity documented in a brandbook the team can actually run with — enough rules to stay coherent, enough room to keep moving.
