Hermès
Terre d'Hermès Campaign
A fragrance as established as Terre d'Hermès leaves little room for noise. The brief was restraint — campaign and out-of-home work that holds the house codes while still stopping someone on the street.
The premise
A house as established as Hermès leaves no room for noise. The work had to hold decades of codes and still stop someone mid-street.
The approach
Restraint as the strategy. We let the fragrance, the material and a single confident crop do the talking — art direction that trusts the silence.
The outcome
Campaign and out-of-home work that reads unmistakably as the house, and still earns a second look at fifty paces.
