D&AD
The Intern Times
Responding to a D&AD brief on internship culture, The Intern Times reframes the conversation as a newspaper — editorial design as the medium and the message. The format gave us room to be sharp about a subject that usually stays polite.
The brief
A D&AD brief on internship culture — a subject usually handled in polite, forgettable language. The challenge was to say something that stuck.
The move
We made the format the argument. The Intern Times stages the whole conversation as a newspaper, letting editorial design set the tone as much as the words.
The result
A concept sharp enough to be remembered — editorial design as both the medium and the message.
